Meet the Team: Merchandise Manager Emer
Emer joined Clearhill as Merchandise Manager a few months ago so we thought we’d catch up with how she was getting on, what she was up to day-to-day and her plans for the future.
What did you do before joining Clearhill?
My career began in the consumer market research sector with Mintel Ireland, although the majority of my time has been spent working in FMCG for global and local operators in the Soft Drinks and Snacks industries including Coca-Cola Hellenic, Britvic Ireland and Richmond Marketing. Previous roles have varied from producing consumer market reports, to providing complete back office support for Sales Teams, and developing Category Insights and Category Management solutions for key customers.
Was there anything in particular that attracted you to apply for the role with Clearhill?
Probably the greatest attraction for me was the opportunity to work for a company that has such a large footprint in the retail entertainment sector across Ireland and the UK, but one that it is still family owned and managed.
What does your average day consist of?
Any given day is different and activities can vary from sourcing and reviewing stock samples and agreeing orders, to reconciling inventory data and developing reports, to disseminating information on new stock items to our engineers.
8 weeks in, what’s your favourite thing about the role so far?
My favourite thing so far is being part of the end-to-end process of sourcing new stock and getting that stock into our Cranes and Candy & Toy Carts for our customers to play for and enjoy.
What do you hope to achieve with Clearhill?
At only two months in to the role, I have a lot to achieve in the short term in relation to increasing my understanding on how the company operates and how I contribute to said operation. Longer term goals are to optimise merchandise inventory management and explore new avenues for merchandise sourcing.
As a fresh pair of eyes to the industry, what’s your perception of how Clearhill stands out from the crowd and offers an advantage to its customers?
Clearhill offers the most comprehensive solution for retail entertainment in the UK and Ireland, from Kiddie Rides to Candy & Toy Carts, to Skill Cranes and much more. On top of that, we ensure our products are current and of premium quality. Added to this, we have a highly trained, far-reaching support service. This comprehensive solution is what makes us stand out from the crowd.
What strikes you as the main issue(s) that our customers should be addressing or considering?
The main question our customers should be asking themselves is ‘Am I maximising revenue using free space in my centre, and if not, what action should I take?’.
What was the last thing you saw/experienced in a shopping centre that really impressed you and created a memorable experience?
I think in general terms, anything that makes good use of otherwise redundant space in a shopping centre, and something which offers a point of difference from the norm for shoppers, is great, whether it be a simulator ride or artisan food and crafts pop-up stalls. Memorable shopper events provided on a regular basis like Victoria Square’s ‘Dining in the Dome’ are an effective way of increasing and maintaining footfall in a shopping centre.
What’s the best piece of advice you’ve ever been given?
If you fail to prepare, prepare to fail.
Keep up to date on the latest merchandise and kiddie rides available to Clearhill customers via our instagram page.